![]() Motivated by the belief that if the right alcohol-free drinks – think premium, great-tasting, healthy and low in sugar – were made available, there would be a real thirst for them in the region, she launched the Drink Dry store last December. "As a non-drinking consumer, you simply weren’t catered for.” “There was nothing in stores that was exciting," she says. Leading the no-alcohol drinks move in the region is Erika Blazeviciute Doyle, founder and managing director of Drink Dry, the region’s first premium non-alcoholic online drinks shop.īlazeviciute Doyle moved to Dubai from the UK three years ago and was surprised by the lack of high-quality non-alcoholic drinks on offer. This can be evidenced in the UAE, where a large portion of the population are already non-drinkers, with supermarkets stocking an increasingly varied selection of zero-proof spirits, craft tonics and mixers, and alcohol-free ciders and beers that weren’t on shelves even 12 months ago. The ripple effect of consumers opting for no-alcohol drinks has meant a whole new segment of high-quality, complex-tasting soft drinks aimed at adult palates have come to attention. Waitrose also drew attention to the no-alcohol drinks sector in its Food and Drink Report 2021, noting that searches for alcohol-free drinks continue to increase by 22 per cent year on year.īiere des Amis 0.0 is widely available in restaurants across the UAE Bartenders feel the pandemic has accelerated the trend, with consumers more open to trying 0 per cent options as their usual routines are upended. In its 2021 Cocktail Trends Report, Bacardi identified the non-alcoholic drinks division as one of the most dynamic in the market, stating: “Globally, 0 per cent ABV spirits have received more interest than any other spirits category for the second year running. Whatever the reason for this, be it driven by a desire to lead a healthier lifestyle, informed by situation or inspired by a taste for high-quality soft drinks, there’s no question the movement is on the up. Having gained momentum over the past couple of years, the interest in and consumption of no-alcohol drinks is continuing to rise across the globe. The drinks world is experiencing a non-alcoholic revolution. ![]()
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